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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home1/tradiesva/wealthymind.com.au/wp-includes/functions.php on line 6114Social media gives you a direct\nmarketing channel straight to your target audience. You can use it to spread\nawareness of your brand, interact personally with your followers, and learn\nmore about the tastes and attitudes of your potential buyers. Are you ready to\nstart growing your social media audience? Here are the five essentials you need\nto know first.<\/p>\n\n\n\n
There\u2019s\na certain mindset you need to have if you want to grow your audience on social\nmedia. Most of the platforms are fun, relaxed, and friendly. You have to be ready\nto interact in a positive way, not promoting or expecting anything in return. <\/p>\n\n\n\n
If\nyou can be a positive, helpful presence, you\u2019ll see much better results from\nyour efforts. So, get in the right state of mind before you log on and start\nbuilding your audience. <\/p>\n\n\n\n
What\nare your goals for growing your audience on social media? \u201cBecause everybody\u2019s\ndoing it\u201d isn\u2019t good enough. Decide what you want to do with this audience and\nhow it fits into your overall business plan. <\/p>\n\n\n\n
For\nexample, you may want to build a large, engaged community so that you can drive\nthem to your blog. Or you may want to build your expertise so you can pitch\ninformation products. Maybe you just want to increase awareness for your brand.<\/p>\n\n\n\n
Your\nspecific goal will direct every decision you make, so define this goal clearly\nand keep it in mind when you get on the platform.<\/p>\n\n\n\n
You\nshould have a good idea of what type of audience you want to grow. Define your\ntarget market in terms of demographics as well as behaviors and attitudes.\nLearn as much as you can about this target group so that you can offer\nsolutions to their problems and value that will help them. <\/p>\n\n\n\n
This\nis what will help you gain more followers on social media. You also need to\nunderstand your followers\u2019 tastes so you can create and share content that will\nengage them.<\/p>\n\n\n\n
Social\nmedia is a long game. You won\u2019t see immediate results. What gets results is\nregular, consistent action. You have to log in each day and post content,\nanswer comments, reply to messages, consume content, and perform various other\ntasks. <\/p>\n\n\n\n
Decide\nhow much time you\u2019re going to spend each day and what tasks you\u2019re going to\nperform during that time. As your audience grows, they\u2019ll expect you to be\nthere every day interacting with them. <\/p>\n\n\n\n
The\nkey to success on social media is to engage your audience. That\u2019s what it\u2019s\ndesigned to do. This means sharing content that your followers not only want to\nconsume but also interact with. It should be content that gets them commenting,\nliking, and sharing. It can be delivered by text, infographics, video, podcast,\nlivestream, or a mix.<\/p>\n\n\n\n
There\nare ways you can increase engagement such as asking questions, presenting\nchallenges, conducting surveys, and so on. As people interact with you, this\ngives other users more chances to see you. <\/p>\n\n\n\n
Social media offers a great way to\ngrow your audience and engage with them on a personal level. The benefits to\nyour business can be tremendous. But there are dozens of social media platforms\nout there, and only limited time. Which social media sites should you focus on?<\/p>\n\n\n\n
It\u2019s\nbest to start with one at first and add more as you have time and energy. While\nthere are a large number of platforms available to choose from, here are the\nfive that are most popular and worth checking out first. <\/p>\n\n\n\n
Facebook\nis one of the world\u2019s biggest social media platform. Nearly everyone uses it\nand it appeals to most demographics. The site is full of features to help you\nengage with people and grow your following. No matter what niche you are in,\nthe size of your business, or the nature of your target market, you\u2019re sure to\nfind Facebook useful.<\/p>\n\n\n\n
Start\na Facebook Page for your business. Join Groups where your target market are\nmembers and try to help people. Look at your followers\u2019 profiles and the\ncontent they share to get insights. <\/p>\n\n\n\n
Instagram\nis a visually-oriented social media platform that\u2019s meant for sharing photos\nand videos. It\u2019s best suited for brands that have something visual to share,\nbut today all kinds of brands use it. You can share images of your products,\nbehind-the-scenes of your industry, or anything else your audience might like. <\/p>\n\n\n\n
The\nbest way to gain exposure here is to follow others and comment on their\ncontent. They\u2019ll reciprocate with yours and their other followers will see you\nas well. Hashtags also work well to spread brand awareness on Instagram.<\/p>\n\n\n\n
Twitter\nis a micro-blogging platform, which means it allows users to post short,\ntext-based posts of 280 characters or less. You can also post images and videos\nhere. Twitter works in real-time so things happen fast. It\u2019s a great site for\nbreaking news. <\/p>\n\n\n\n
Since\nyou\u2019re presented with the challenge of short posts, Twitter is a great place to\noffer tips and ask questions to get your audience talking. Tweeting frequently,\nretweeting and commenting on others\u2019 tweets, and hopping on trending hashtags\nare great ways to grow your following here. <\/p>\n\n\n\n
LinkedIn\nis a professional networking site. It\u2019s used to connect with other businesses,\nhire people, or find like-minded business professionals. You can post long-form\ncontent, participate in groups, and learn about your target market through its\nrobust profiles.<\/p>\n\n\n\n
In\naddition to posting high-quality content, participating in groups, and other\nregular social media strategies, LinkedIn has a unique\nreferral feature. You can take advantage of this as well to grow your audience.\n<\/a><\/p>\n\n\n\n Although\nmany people use YouTube merely for watching videos, it\u2019s also a social media\nplatform where users create profiles and channels and interact with one\nanother. As the world\u2019s go-to site for videos, it\u2019s a great place to showcase\nyour brand and grow your audience.<\/p>\n\n\n\n The\nbest way to do this is to produce high-value videos and promote your channel.\nTake advantage of commenting and sharing with other creators and this will help\nyour efforts.<\/p>\n\n\n\n If you want to learn about more ways to grow your audience on social media, we teach this plus more in our signature program ‘Get Client’s Accelerator’ for Life Coaches, Experts and Thought Leaders. You can watch a free training about the program HERE<\/a>.<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":" Top 5 Essentials and Platforms to Audience Building Online Social media gives you a direct marketing channel straight to your target audience. You can use it to spread awareness of your brand, interact personally with your followers, and learn more about the tastes and attitudes…<\/p>\n","protected":false},"author":1,"featured_media":4793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[143],"tags":[186,187,185,189,184,188,183],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-build-audience","tag-essentials-for-social-media","tag-grow-audience","tag-smm","tag-social-media","tag-social-media-marketing","tag-socials"],"yoast_head":"\nYouTube<\/span><\/h3>\n\n\n\n
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