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]]>Top 5 Essentials and Platforms to Audience Building Online
Social media gives you a direct marketing channel straight to your target audience. You can use it to spread awareness of your brand, interact personally with your followers, and learn more about the tastes and attitudes of your potential buyers. Are you ready to start growing your social media audience? Here are the five essentials you need to know first.
The Appropriate Social Media Mindset
There’s a certain mindset you need to have if you want to grow your audience on social media. Most of the platforms are fun, relaxed, and friendly. You have to be ready to interact in a positive way, not promoting or expecting anything in return.
If you can be a positive, helpful presence, you’ll see much better results from your efforts. So, get in the right state of mind before you log on and start building your audience.
Identify Your Goals
What are your goals for growing your audience on social media? “Because everybody’s doing it” isn’t good enough. Decide what you want to do with this audience and how it fits into your overall business plan.
For example, you may want to build a large, engaged community so that you can drive them to your blog. Or you may want to build your expertise so you can pitch information products. Maybe you just want to increase awareness for your brand.
Your specific goal will direct every decision you make, so define this goal clearly and keep it in mind when you get on the platform.
Know Your Audience
You should have a good idea of what type of audience you want to grow. Define your target market in terms of demographics as well as behaviors and attitudes. Learn as much as you can about this target group so that you can offer solutions to their problems and value that will help them.
This is what will help you gain more followers on social media. You also need to understand your followers’ tastes so you can create and share content that will engage them.
Take Consistent Action
Social media is a long game. You won’t see immediate results. What gets results is regular, consistent action. You have to log in each day and post content, answer comments, reply to messages, consume content, and perform various other tasks.
Decide how much time you’re going to spend each day and what tasks you’re going to perform during that time. As your audience grows, they’ll expect you to be there every day interacting with them.
Engage Your Audience
The key to success on social media is to engage your audience. That’s what it’s designed to do. This means sharing content that your followers not only want to consume but also interact with. It should be content that gets them commenting, liking, and sharing. It can be delivered by text, infographics, video, podcast, livestream, or a mix.
There are ways you can increase engagement such as asking questions, presenting challenges, conducting surveys, and so on. As people interact with you, this gives other users more chances to see you.
The Big 5 Platforms – Which One Is Right for Your Business?
Social media offers a great way to grow your audience and engage with them on a personal level. The benefits to your business can be tremendous. But there are dozens of social media platforms out there, and only limited time. Which social media sites should you focus on?
It’s best to start with one at first and add more as you have time and energy. While there are a large number of platforms available to choose from, here are the five that are most popular and worth checking out first.
Facebook is one of the world’s biggest social media platform. Nearly everyone uses it and it appeals to most demographics. The site is full of features to help you engage with people and grow your following. No matter what niche you are in, the size of your business, or the nature of your target market, you’re sure to find Facebook useful.
Start a Facebook Page for your business. Join Groups where your target market are members and try to help people. Look at your followers’ profiles and the content they share to get insights.
Instagram is a visually-oriented social media platform that’s meant for sharing photos and videos. It’s best suited for brands that have something visual to share, but today all kinds of brands use it. You can share images of your products, behind-the-scenes of your industry, or anything else your audience might like.
The best way to gain exposure here is to follow others and comment on their content. They’ll reciprocate with yours and their other followers will see you as well. Hashtags also work well to spread brand awareness on Instagram.
Twitter is a micro-blogging platform, which means it allows users to post short, text-based posts of 280 characters or less. You can also post images and videos here. Twitter works in real-time so things happen fast. It’s a great site for breaking news.
Since you’re presented with the challenge of short posts, Twitter is a great place to offer tips and ask questions to get your audience talking. Tweeting frequently, retweeting and commenting on others’ tweets, and hopping on trending hashtags are great ways to grow your following here.
LinkedIn is a professional networking site. It’s used to connect with other businesses, hire people, or find like-minded business professionals. You can post long-form content, participate in groups, and learn about your target market through its robust profiles.
In addition to posting high-quality content, participating in groups, and other regular social media strategies, LinkedIn has a unique referral feature. You can take advantage of this as well to grow your audience.
YouTube
Although many people use YouTube merely for watching videos, it’s also a social media platform where users create profiles and channels and interact with one another. As the world’s go-to site for videos, it’s a great place to showcase your brand and grow your audience.
The best way to do this is to produce high-value videos and promote your channel. Take advantage of commenting and sharing with other creators and this will help your efforts.
If you want to learn about more ways to grow your audience on social media, we teach this plus more in our signature program ‘Get Client’s Accelerator’ for Life Coaches, Experts and Thought Leaders. You can watch a free training about the program HERE.
The post 5 Essentials to Building an Audience on Social Media appeared first on Wealthy Mind.
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